About Kushell Associates Inc....

Kushell Associates Inc. is a Franchise Development Company based in Chapel Hill, N.C.

Kushell Associates is headed by Robert E. Kushell, one of the foremost authorities on franchising and franchise relations in the nation. Kushell is also the former CEO of Dunhill Personnel System, one of the largest and most prestigious middle management recruitment services in North America. Dunhill was sold to Transworld Corporation in 1984.

With more than 30 years experience in the franchising industry, Bob Kushell hopes to share his knowledge and expertise and help develop more minority-owned franchise systems regionally and nationally.

Some companies that have retained Kushell Associates as franchising advisors include: Amway, Canteen Corp., Colgate Palmolive, IBM Corporation, Brunswick Corp., Restaurant Systems Int'l., Expressions, Travel Agency Int'l., MoneyMailer, Sandler Sales Systems, Dynamark and Union Carbide Corporation, to name a few.

Kushell Associates Inc., operates in five major areas:

• Developing new Franchise Systems for multinational, entrepreneurial and minority companies

• Advising existing franchisors on the most effective ways to grow their franchise systems and maintain harmonious and healthy Franchise Relationships

• International Franchising

• Franchise recruitment and placements domestically and globally thru its Franchise Search Division

• Franchise expert witness--assists legal counsel that represents either Franchisors or Franchisees with expert opinions and testimonies on all matters involving Franchising

About the President...

Bob Kushell is a former Director of the International Franchise Association and is the co-author of 'How to Be A Franchisor.' Articles and columns by Mr. Kushell and interviews with him have appeared in The New York Times, MONEY, Forbes, Entrepreneur, The Wall Street Journal, Franchise World, Black Enterprise, Newsday, and other major publications throughout the country. He has appeared on numerous radio and T.V. shows.

Bob Kushell developed the innovative ZEE-ZOR program cataloging the six major phases of change in the evolution of a franchise operation. The terms ZEE-ZOR, which are his copyright, have become the industry's accepted and generic terms for Franchisee and Franchisor.

Kushell is a graduate of Cornell University with a degree in Psychology. He is also a winner of the International Franchise Association's prestigious 1996 Free Enterprise Award for his past and continued contribution to Franchising.

Interesting Franchising Facts...

• A new franchise opens every eight minutes each and every day?

• Franchising generates more than $1.5 trillion in annual sales?

• Franchising is responsible for more than 50% of all retail sales?

• One in twelve U.S. businesses is a franchise?

• There are more than 768,000 franchise units in the United States?

• Total franchise sales could reach $2 trillion by the year 2010?

What Makes Franchisors Successful?

Franchising is often thought of as an industry or even as a segment of the economy. Neither is true. Franchising is a business strategy that can be used to capture a significant share of any market segment. To achieve its purpose, of building market share, every franchise company must do six things with excellence:

• Acquire excellent franchisees.
  It must design a system for awarding franchises to people who understand the value of the Brand, will follow the proven operating systems and take advantage of the ongoing support provided by the franchisor to better prepare them to penetrate and dominate their market.

• Have a focused field staff.
  A field staff must see its job as developing the market share of the franchisees by opening new units and by helping their franchisees 'grow' their business in sales volume and profit.

• Usable manuals.
  Manuals document the proven operating system of the Franchisor. They must be formatted in a way that is easy to implement. They must be continuously updated.

• Training, training, training.
  Train franchisees to be team players. To do everything to protect and promote the Brand. Develop a wide range of business, management, and operational training programs.

• Leadership and management.
  The franchisor must develop a staff and management team who can gain the respect and trust of the franchisees and inspire them to do what is necessary to dominate markets.

• Franchisor/Franchisees relations.
  The franchisor and the franchisee must develop a unified commitment to building market share by respecting their individual and unique roles in this relationship. When this occurs, both entities become very profitable.

Thinking About Franchising Your Business?...

If you would like to consider growing your company through franchising by developing your own regional or national franchise system, CLICK HERE

A Study on African-American & Hispanic Franchises...

We have highlighted two of the largest minority groups, African American and Hispanics, to illustrate the enormous business opportunities that exist for those profitable product or service businesses that want to expand regionally or nationally and build wealth for themselves.

Whatever examples we have described in our report on African-American business opportunities apply to Hispanic businesses as well. The opportunities for ambitious African-American and Hispanic business owners who want to become well known regional or national names and accumulate wealth can be accomplished through the unique business relationship called Franchising.

If you would like to receive a Fact Report about Franchising Hispanic and African-American Businesses in the U.S., please CLICK HERE:

Hispanic purchasing power is projected to be $276 billion the year 2000.

The United States has the fifth largest Hispanic population in the world, yet the purchasing power of Hispanics has not been felt in the field of Franchising.

Hispanics comprise 11% of the American population, They are the largest minority group in this country. By the year 2050, an estimated one in four Americans will be Hispanic.

However, one would have a problem in identifying well known Franchise Systems by their brand that were created and are still being operated by Hispanics. Yet, there is no more effective and quick way for a company, irrespective of its size, to expan then through the marketing approach called Franchising.

This means that the opportunity for small and medium sized profitable Hispanic owned businesses that want to "grow" their company and brand name can best accomplish this by converting their existing business into a Franchise Model. This is what Kushell Assocciates, Inc. does.

There could not be a better time to become a Franchisor and direct your present product or service to many different economic levels of Hispanic customers.

In Franchising, it is the owner of the Franchise System, the Franchisor, not the Franchisee who owns and operates individual franchise units and who will accumulate the most wealth. Isn't this what you want...?

Although African-American consumers spend over 1 Billion Dollars each day on products and services, there are no regional or national Franchise Systems which have instant Brand recognition in even the most basic of businesses.

There is an ever-growing number of African-American and Hispanic Franchisees, especially in the Fast Food segment, but a noticeable absence of Minority Franchisors. Being a Franshisor requires an existing profitable business owner to have an insatiable desire to expand. Converting your present business into a well-balanced and carefully constructed Franchise System is what Kushell Associates, Inc. can do for you. But you must have a 'burning desire' to expand your business so your name is immediately recognized by customers in your geographic region and eventually nationally.

Rather than you paying an ongoing royalty to a Franchisor, why not have a significant number of Franchisees pay you a royalty. You'll have a business which has increased it's asset value. Isn't this what you want?